This is the first in a series of training blogs to help you build your LiveGood business. This is probably the most important thing to learn. It is more important than the company products. It is more important than the company management. It is even more important than the company compensation plan.
This has to do with your own head. The gray matter between your ears. The attitude that guides your words. The thinking that guides your actions. We are talking about the real you.
When you speak to people, you are going to speak to a part of them that no one has ever spoken to before. The part of them that wants to break out. The part that wants to be free. The real them.
Most of our words are so superficial. Have you ever been around a person that sometimes speaks for 5 minutes and you never really heard any of it? Like your brain just tuned it out? You weren’t ignoring her. Your brain just didn’t figure it was important.
Now, if she had shouted Fire! Fire!, you likely would have paid attention. Because there would have been some urgency in her voice. Or maybe she was talking excitedly about something that just happened to her and you listened very closely. You heard every syllable. You heard her breathing. Even though she was talking fast, you heard every last bit of it.
What is the difference between listening and actually hearing what people say? It is a matter of relating. When you hear the words and also feel the words. When both of you are both hearing and feeling, you have a meeting of the minds. It’s not about agreeing. It’s about understanding.
Now, imagine that you got so good at this, that you were understood clearly 30% more of the time. Or people paid 30% more attention to what you said. This could have a dramatic impact on your ability to communicate.
Fifty or so years ago, I drove to Waco, Texas, to meet a man that would change my life forever. His name was Paul J. Meyer. He owned a company called Success Motivation Institute. His company trained people all over the world to be more effective in whatever it was that they did. Can you imagine if your LiveGood members were 30% more effective at recruiting? Or selling? Or describing the compensation plan?
Paul Meyer gave a talk titled “Enthusiasm Sells.” When I heard the talk, I felt that it was the best talk that I had ever heard in my entire life. I bought the cassette tape of the talk. I listened to the talk many times. I wanted to internalize it. I wanted it to become a part of me. I still believe, even to this day, that that particular talk had a greater impact on my life than any other talk.
I am embedding that talk into this blog. Simply to listen to what might be best hour you ever spent listening to anything.